Strategy

Marketing

Practical marketing tips and strategies for growth.

Marketing

Practical marketing strategies for building and growing a business or product.

Key Principles

  • Know your audience — marketing to everyone is marketing to no one
  • Distribution > product — a mediocre product with great distribution beats a great product nobody sees
  • Consistency compounds — regular output beats sporadic bursts
  • Story sells — people remember narratives, not features

Tactical Tips

  • Start with one channel and master it before expanding
  • Create content that teaches — value-first builds trust
  • Track metrics that matter — revenue, not vanity metrics
  • Build in public — transparency creates connection
  • Repurpose everything — one piece of content becomes 10
Original reference on marketing strategies