Marketing

Practical marketing strategies for building and growing a business or product.

Key Principles

• Know your audience — marketing to everyone is marketing to no one
• Distribution > product — a mediocre product with great distribution beats a great product nobody sees
• Consistency compounds — regular output beats sporadic bursts
• Story sells — people remember narratives, not features

Tactical Tips

• Start with one channel and master it before expanding
• Create content that teaches — value-first builds trust
• Track metrics that matter — revenue, not vanity metrics
• Build in public — transparency creates connection
• Repurpose everything — one piece of content becomes 10